Product design is the process of conceptualising and developing physical and digital products that meet user needs and solve specific problems through design thinking, prototyping, and iteration.
88% of online consumers are less likely to return to a site after a single bad experience.
– The Gomez Report
Well-designed user interfaces have the potential to increase conversion rates by up to 200%.
– Forrester Research
Companies that integrate UX design into their development process can reduce the time-to-market by 33%.
– Forrester Research
75% of consumers judge the credibility of a company based on its website design.
– Stanford University
85% of design problems can be solved by testing with 5 users.
– Jakob Nielsen
41% of design-centric companies have experienced an increase in market share.
– McKinsey
1
Gather insights about user needs and pain points through user research, market analysis, and competitive research.
2
Generate ideas for potential solutions and features that meet user needs and solve specific problems.
3
Develop initial concepts for the product, using wireframes or prototypes to explore different user flows and interfaces.
4
Conduct user testing on the concepts to validate assumptions and identify areas for improvement.
5
Develop the final design for the product, incorporating feedback and insights gathered from user testing, then develop the code.
6
Continuously gather user feedback and make iterative improvements to the product to ensure it remains user-centric and meets user needs over time.
By integrating these steps with our other services, we can enhance efficiency and speed of the product design process without compromising quality.
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